About Us

My teens and I started our online store in March of 2023. We’re no angels and have been very much participating in consumerism. But the more aware we were about the effect of our consumerism on the planet, the more we try to reduce and revise the way we shop. We host clothing swaps, shop second hand and renew old items giving them another life.

When it comes to clothing, the rate of purchase and disposal has dramatically increased in the last century, so the path that a T-shirt travels from the sales floor to the landfill has become shorter.

“85% Of Our Clothes End Up in Landfills or Burned

It might come as a surprise to learn that around 85% of textiles thrown away in the U.S. are dumped into landfills or burned — including unused textiles and unsold clothes. Furthermore, it is estimated that the average American throws away about 37kg/81 pounds of clothes every year– that’s the weight of an 11-year-old child! And that’s only counting the U.S. To give you an idea of how big the global textile waste crisis is, imagine a garbage truck fully filled with textiles and clothes being thrown into landfills every single second of the day, every year”. (CALPIRG, The Fashion Industry Waste Is Drastically Contributing To Climate Change MARCH 9, 2021)

Only about one-fifth of the clothing donated to charities is used or sold in thrift shops. There are nowhere near enough people in America to absorb the mountains of castoffs, even if they were given away.

Consumer awareness about the fate of clothing through its life cycle may be the best hope for sustainability in the fashion industry.

By choosing more eco-friendly products, every one of us can make a small but not insignificant difference. Shop 2nd hand, upcycled, and small business.